Hair Bleaching in Korea

Dreaming of platinum blonde, pastel pink, or silver K-pop idol hair while you’re in Korea? You're not alone. Hair bleaching in Korea has become a bold beauty trend—thanks to idols like Rosé, Jimin, and Taeyong rocking vibrant hair transformations on stage.

Whether you're a traveler wanting a dramatic change or an expat ready to experiment, here’s your complete guide to bleaching your hair in Korea—especially if you’re a foreigner.

⚡ What Is Hair Bleaching?

Hair bleaching is the chemical process of removing pigment from your hair, allowing light colors like blonde, gray, or pastels to show up. It's often the first step in vivid dye jobs, silver tones, or cool-toned blonde styles.

In Korea, the process is done with high attention to hair health and aesthetic detail—but it's still a serious chemical treatment, so choosing the right salon is key.

🎨 Why Bleach Your Hair in Korea?

• Korean stylists are experts at K-pop color trends: ash blonde, baby blue, rose pink, lavender gray, and more.
• Salons use bond-protecting products like Olaplex to reduce damage.
• Many offer aftercare programs to keep bleached hair soft and shiny.
• Perfect for photo-ready travel vibes or a total makeover.

🧑‍🦳 Who Is It For?

Hair bleaching is ideal for:

• Foreigners who want to go lighter or try fashion colors
• Those with naturally dark hair seeking a high-impact change
• Travelers who want a one-of-a-kind experience at a Korean salon
• K-pop fans wanting an idol-inspired look

💰 How Much Does Hair Bleaching Cost in Korea?

Prices depend on hair length, number of bleaching rounds, and the salon's level:

• 1 Bleach Session: ₩100,000 – ₩180,000
• 2–3 Sessions (for light blonde): ₩200,000 – ₩400,000+
• Color Toner Add-On: ₩30,000 – ₩100,000
• Olaplex or Treatment Add-On: ₩30,000 – ₩80,000

💡 Blonde or gray shades usually require multiple sessions depending on your base hair color.

📍 Best Salons in Korea for Hair Bleaching (Foreigner-Friendly)

1. Juno Hair (Multiple Locations)
A popular chain known for consistent quality and trendy styles. Some branches offer English support.

2. Soonsiki Hair – Hongdae
Creative, edgy, and a go-to spot for K-pop-inspired bleach and dye jobs.

3. Bitnari Hair – Gangnam
Experts in lightening dark Asian hair while minimizing damage.

4. The Day Hair Salon – Itaewon
English-speaking stylists and a great option for foreigners with wavy or textured hair.

5. Jenny House – Cheongdam
Luxury salon with celebrity stylists and premium coloring services.

⏱️ How Long Does It Take?

• 1 round of bleach: 1.5 to 2 hours
• Multiple rounds: 3 to 5 hours
• Add time for toning, coloring, and treatment

It’s a full-day makeover—bring a book, snacks, or Netflix on your phone!

🧴 Bleached Hair Aftercare Tips

• Use purple shampoo to maintain cool tones and reduce brassiness.
• Deep condition weekly—ask your salon for a hair mask recommendation.
• Avoid heat styling for a few days after bleaching.
• Get trims often to manage breakage.
• Re-tone or re-color every 4–6 weeks if needed.

🌍 Do Korean Salons Speak English?

In tourist-friendly areas like Hongdae, Itaewon, Myeongdong, and Gangnam, many salons offer English menus or English-speaking stylists. Always call or message ahead, or bring a Korean-speaking friend—or just show a photo of what you want!

✨ Final Thoughts

Hair bleaching in Korea isn’t just a style change—it’s a statement. With advanced techniques, bond-protecting products, and top-tier stylists, you can trust Korean salons to give you that head-turning glow-up.

Just be sure to budget enough time (and aftercare love) for the journey from dark to bright!